SEO Audit & Optimization Report

Testing completed: January 7, 2026

Current Search Performance
Brand Search: "FWC26 Marketing Group"
Page 1

Position: #2-3 (Instagram, LinkedIn above)

✅ Brand is discoverable

Domain Search: "fwc26.ca"
Position #1

✅ Direct domain search works perfectly

Site Indexing: site:fwc26.ca
Indexed

Pages found:

Home
Apply
Resources
SEO Landing Toronto
Services
✅ Fixes Deployed (Automatic)
FIFA Affiliation Claims in Schema
critical

Removed all FIFA partnership claims from Organization schema

Brand Authority Signals
high

Added Trustpilot & Yelp to sameAs schema, enhanced brand description

Canonical URLs
high

Created CanonicalURL component for all pages

Homepage SEO Compliance
critical

Updated title, description, and H1 to remove FIFA affiliation language

Sitemap & Robots.txt
high

Backend functions serving compliant sitemap.xml and robots.txt

Trustpilot Integration
medium

Widget added to footer for review collection

📋 Manual Action Items

Google Search Console Verification

Immediate

Manually verify domain in Google Search Console and submit sitemap

Action: Submit https://fwc26.ca/sitemap.xml

Business Listings Optimization

This week

Update Yelp, Trustpilot, Alignable with consistent branding

Action: Use exact name: 'FWC26 Marketing Group'

Content Authority Building

Ongoing

Publish 2-3 blog posts monthly targeting Canadian business keywords

Action: Focus: Toronto business consulting, vendor readiness

Local SEO Enhancement

Next 2 weeks

Create location-specific service pages for Toronto & Vancouver

Action: Add detailed city-specific content

Backlink Strategy

Next month

Partner with Toronto/Vancouver business organizations for links

Action: Contact local chambers of commerce, BIAs
✅ SEO Status: Good

✅ Site is indexed and discoverable

✅ Brand name appears in search results (Page 1)

✅ All FIFA affiliation claims removed

✅ Schema markup compliant

✅ Technical SEO foundations deployed

Next Priority: Submit sitemap to Google Search Console manually for faster re-indexing