5-Step Launch Formula
Launch Strategy
Define positioning, messaging, target audience, and launch goals
Asset Creation
Build website, marketing materials, press kits, and content
Campaign Setup
Configure ads, email sequences, social channels, and tracking
Launch Execution
Coordinate timing across all channels for maximum impact
Post-Launch Optimization
Monitor performance, gather feedback, and optimize for growth
Choose Your Launch Package
Soft Launch
one-time
MVP go-to-market for testing and validation
- Go-to-market strategy doc
- Landing page and email setup
- Social media launch (2 platforms)
- Press release template
- Launch checklist
- 2-week sprint
Full Launch
one-time
Complete launch orchestration with media coverage
- Everything in Soft Launch
- Multi-channel campaign design
- Event planning and execution
- Media outreach and PR
- Influencer partnerships
- Launch analytics dashboard
- 6-week rollout
- 3 months post-launch support
Franchise Launch
one-time
Enterprise launch for multi-location or franchise
- Everything in Full Launch
- Multi-market rollout strategy
- Franchise marketing playbook
- Territory-specific campaigns
- Brand ambassador program
- Ongoing franchise support
- 12-week phased launch
- 6 months support
What Launches Deliver
Launch Victories
Food Tech App Launch
Challenge:
New app launch with zero brand awareness and limited budget
Approach:
Strategic product launch, influencer partnerships, social advertising, and PR campaign
Result:
Strong first-week user acquisition, media coverage in publications, positive user ratings
Retail Location Opening
Challenge:
First physical location in competitive market area
Approach:
Grand opening event, local partnerships, influencer promotion, and targeted ads
Result:
Successful opening weekend, new customer acquisition, waitlist development
B2B Service Launch
Challenge:
New professional service launch with long sales cycle
Approach:
LinkedIn campaign, webinar series, email nurture, and case study content
Result:
Generated qualified leads, secured initial contracts, industry recognition
Launch Questions
How far in advance should we start planning a launch?
Soft launches: 4-6 weeks. Full launches: 8-12 weeks. Franchise/multi-location: 3-6 months. Earlier planning allows better PR placement, influencer coordination, and asset production.
What's included in the go-to-market strategy?
Positioning, messaging framework, target audience profiles, channel strategy, budget allocation, timeline/milestones, success metrics, risk mitigation, and contingency plans.
Do you handle event planning for launch parties?
Yes! Full Launch includes event strategy, venue coordination, guest list management, media invites, day-of coordination, and post-event follow-up. We work with trusted event vendors.
Can you guarantee media coverage?
We can't guarantee coverage, but we have strong media relationships and PR experience. Full Launch includes press release distribution, media kit, journalist outreach, and pitch coaching.
What if our launch date needs to change?
We build flexible timelines and can adjust with 2+ weeks notice. Major changes may require scope/timeline revisions. Communication is key—we stay agile.
Do you provide post-launch support?
Yes! Soft Launch: 1 month check-in. Full Launch: 3 months support (weekly check-ins, performance reviews, optimization recommendations). Franchise: 6 months support.
What industries do you specialize in for launches?
Food & beverage, retail, tech/SaaS, professional services, franchises, and e-commerce. Each industry has unique launch dynamics—we customize accordingly.
Can you work with limited budgets?
Soft Launch is designed for bootstrapped startups. We focus on organic tactics, earned media, and efficient paid spend. We'll maximize whatever budget you have.